E-Mail Privacy Rights In Business Essays - , Term Papers

E-Mail Privacy Rights In Business E-Mail Privacy Rights In Business E-Mail Privacy Rights in Business I. Abstract How far we have come in such a small time. When you think that the personal computer was invented in the early 1980's and by the end of the millennium, several households have two PC's, it is an astonishing growth rate. And, when you consider business, I can look around the office and see that a lot of the cubicles contain more than one PC. It is astonishing to me that such an item has taken control over the information technology arena like personal computers. Consider, however, the items that go along with personal computers: printers; modems; telephone lines for your modem; scanners; the software; online access; and lets not forget, e-mail addresses. E-mail, or electronic messaging, has taken over the communications world as the preferred method of exchanging information. From the simple, let's do lunch messages, to the ability to send a business associate anywhere in the world an e-mail with an attached document that contains 150 megabytes of information, e-mail is quickly replacing the telephone, the U.S. post-office, and even overnight delivery services as primary method of exchanging important data. With the ability to create and send this instant information, the technology has far outpaced the education of how to use this phenomena, the affects of this technology on society, and how to prevent this method of communication from growing itself out of existence. Consider the following numbers: ? There were about 23 million e-mail users in 1994 ? There will be approximately 74 millions e-mail users in the year 2000 ? Employees sent approximately 263 billion e-mail messages in 1994 ? Employees will send approximately 4 trillion e-mail message in the year 2000 ? A 1993 study by MacWorld magazine found that 22% of employers have engaged in searches of employer computer files, voice mail, electronic mail, or other network communications ? The number of people subject to electronic surveillance at work has increased from approximately 8 million in 1990 to more than 20 million in 1996. ? Nearly 60% of companies that monitor e-mail or other employee communications conceal doing so. ? Less than 20% of companies have a written policy on electronic monitoring. One of the major areas affected by this new technology is corporate America. Not only is it struggling with how to keep pace with the growing need for fast and efficient e-mail, but also the dangers associated with it. Among these dangers is privacy, in particular, what legal rights corporations and employees have in keeping their communications private. This paper will introduce the current legislation in this area, the expectation of privacy an employee should have, any court decisions that provide additional ruling, and what a corporation can do to prevent litigation in these matters. II. Employees Expectation of Privacy in e-mail As an e-mail systems manager, I was under the impression that since the company owns the electronic messaging system, the company could view the contents of any employees e-mail account at any time. I was only partially right. The explanation of the current law will describe this in detail, but, the employee does have a certain right to privacy where e-mail is concerned. Arguably, a company's most valuable asset is it's data. In the age of technological marvels, it is easier to create more valuable data and, on the other hand, that data is more easily retrievable, especially by persons not authorized to obtain the data. Employees of companies can expect a certain right of privacy granted by three main sources: (1) The United States Constitution; (2) Federal Statutes (The Electronic Communications Privacy Act of 1986); and (3) State Statutes (many of which have not addressed the issue). The United States Constitution provides a limited group of employees with privacy safeguards. The safeguards are based on guarantees in the United States Constitution's Fourth amendment and similar state constitutions. Courts have upheld that the Fourth Amendment's protection against unreasonable search and seizures applies to workplace invasions of privacy. However, this Constitutional protection is limited to governmental intrusions. Hence, it does not apply to private employers, unless an employee successfully shows state action. In Schowengerdt v. General Dynamics Corporation [823 F.2d 1328, 1332 n.3 (9th Cir. 1987).] Schowengerdt held that the employee had

Free Essays on The Role Of Commanders In Margaret Atwood’s Novel, The Handmaid’s Tale

In Margaret Atwood’s novel, The Handmaid’s Tale, it is interesting to observe the role in society that the commander’s are given which is to work and impregnate handmaids. Although handmaids are very bluntly â€Å"used† for one purpose (having children), commanders have the â€Å"duty† to make them pregnant, which is possibly an equally disrespectable purpose. Since many of the commanders are older men, it’s probably harder for them to impregnate the handmaids. There is also proof they have long, hard work days, as Atwood puts it, â€Å"He works long hours. He has a lot of responsibilities.† (Atwood, 90). Atwood goes as far as showing sympathy to the commander and his role in society, and how in a sense he is mocked by handmaids. â€Å"To be a man, watched by women. It must be entirely strange-To have them sizing him up.† (Atwood, 87). Atwood makes us sympathize with the elderly man and his possible embarrassment of not being able to impregnate a handmaid and be the forbidden word-sterile. Although the commander has much power, he leads a life less desirable as Atwood says, â€Å"Still, it must be hell to be a man like that.† (Atwood, 88). This novel is interesting altogether, but the role Atwood gave to the commanders is that of sweet and sour, which may possibly even out the treatment of women in the novel (they are used, and thought of as the less intelligible sex), and I found it very interesting.... Free Essays on The Role Of Commanders In Margaret Atwood’s Novel, The Handmaid’s Tale Free Essays on The Role Of Commanders In Margaret Atwood’s Novel, The Handmaid’s Tale In Margaret Atwood’s novel, The Handmaid’s Tale, it is interesting to observe the role in society that the commander’s are given which is to work and impregnate handmaids. Although handmaids are very bluntly â€Å"used† for one purpose (having children), commanders have the â€Å"duty† to make them pregnant, which is possibly an equally disrespectable purpose. Since many of the commanders are older men, it’s probably harder for them to impregnate the handmaids. There is also proof they have long, hard work days, as Atwood puts it, â€Å"He works long hours. He has a lot of responsibilities.† (Atwood, 90). Atwood goes as far as showing sympathy to the commander and his role in society, and how in a sense he is mocked by handmaids. â€Å"To be a man, watched by women. It must be entirely strange-To have them sizing him up.† (Atwood, 87). Atwood makes us sympathize with the elderly man and his possible embarrassment of not being able to impregnate a handmaid and be the forbidden word-sterile. Although the commander has much power, he leads a life less desirable as Atwood says, â€Å"Still, it must be hell to be a man like that.† (Atwood, 88). This novel is interesting altogether, but the role Atwood gave to the commanders is that of sweet and sour, which may possibly even out the treatment of women in the novel (they are used, and thought of as the less intelligible sex), and I found it very interesting....

Leading Global Workforce Assignment Example | Topics and Well Written Essays - 750 words

Leading Global Workforce - Assignment Example The paper tells that global mobility of people in regards to economics refers to the movement of the right employees across the international boundaries to the right jobs. This is a trend that is becoming an essential tool for many multinational organizations. There is a critical need for efficiency and speed in operations as multinational companies are always exploring new markets. Globalization has consequently increased competition for new markets and the shortage of talents and manpower has pushed global mobility of workforce to be a priority for many global companies. This mobility of talents from one international border to the other is very important to global companies as the rapid growth of cross-border activities implies many multinational companies will become increasingly active in in-bound assignees and assignments within a particular region. Global mobility of people helps the companies because they can hire workforce from any region provided that they the capacity for the jobs. On the other hand, global mobility of jobs refers to the ability of a job to be available in more than one international geographical location. Multinational companies utilize this feature by capturing markets across the globe; identical to the original jobs offered in the country of origin. Global mobility of jobs is essential to the global companies especially in regards to expansion due to new market acquisitions or due to increased demand in other geographical areas; as setting up of the identical line of jobs is easier than setting up a whole new business.

Religion -Ethical and Social Issues Assignment Example | Topics and Well Written Essays - 750 words

Religion -Ethical and Social Issues - Assignment Example Even though Mrs. Wilkins is in her last life cycle the natural law demands that what is consistent with natural law is morally right during anything that is not is morally wrong. In connection to this, these laws are determined human beings. Human beings have the ability to reason and decide for themselves what is right or wrong. Even though she agreed to take the trial, it was not morally because she was not given enough time to think about the experiment. Kant ethics also states that the only good thing which cannot be quantified is good will. Kant also argues that there is no occasion that we can forfeit a moral behavior in order to have some good object. In connection to these conditions by Kant, the doctors should not push the patients just to have the medicine tested. According to Act Utilitarianism.... â€Å"Actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. By "happiness" is intended pleasure, and the absence of pain; by "unhappiness" pain, and the privation of pleasure. In this case, Mrs. Wilkins has agreed to take part in the trial because she feels it will help other people overcome the sickness she is having. Rule-utilitarianism suggests that a person’s decision should be based on the overall consequences that the decision will make. Therefore, by Mrs. Wilkins accepting to take part of the trials she is convinced that in the long ran, there are people who will benefit. Kant’s theory concludes that by rational agents agreeing to take part in any activity; they are bound to these activities by their own will. Finally, Kant concludes that while, in pursuit of the kingdom of ends, rational agents should act as if their law established a hypothetical kingdom. Therefore, Kant theory can be used to justify that Mrs. Milkins is a potential candidate for the experiment. Also according to Primer face duties, there is always a primer face

Mix Map Model Essay Example for Free

Mix Map Model Essay Mixmap model provides information that helps the company to determine the factors that effectively analyse the present tactics and based on the analysis it can determine future tactics. Mixmap model includes 4P’s, Product life cycle, BCG matrix and Ansoff matrix. * Product life cycle Product life cycles (PLC) are the stages that a product goes through during its life cycle in the market. Product life cycle is used in order to show current stage of the product or the company at present which including four stages, Introduction, Growth, Maturity and Decline. PLC is useful for determining the current market position and it is significant for the company to adapt their product or brands marketing strategy to the changing condition of the market environment. Introduction – is first introduced. It offers something new in terms of its design or performance, with few competitors offering the same product. Growth – as volume grows, competitors may enter the growing market. Keeping up with demand could prove to be the main operations.. Maturity Demand starts to level off. Operations will be expected to get the costs down in order to maintain profits or to allow price cutting. Decline After time, sales will decline with more competitors dropping out of the market. Eg. MS is in a high fashion industry and its product offering is the latest trends and designs with a life of maximum 2 weeks so its product life cycle cure becomes like the above diagram. * Boston Group Matrix – Uses market share and market growth criteria for determining the attractiveness and balance of a business portfolio. Star – is a business unit within a portfolio, which has a high market share in a growing market. It is well- established and fantastic opportunities. Question mark – is a business unit within a portfolio that is in a growing market, but does not yet have high market share. Cash cow – is a business unit within a portfolio that has a high market share in mature market. Dogs – are business units within a portfolio that have low share in static or declining markets. Example MS in terms of BCG matrix is either ‘dogs’ (cash in balance) or question marks (cash cow). The portfolio of MSs products is good in clothing having star position and in food MS has occupied the position of question mark relative market shares is low with low industry growth and in financial services industry growth is high but MSs market share is low and will require substantial capital investment to turn them into stars. * McKinsey Matrix – Highlights the importance of fit between strategy, structure, sytems, staff, style, skills and superordinate goals. Three aspects of organizing. First, organizing involves a lot more than just getting the organizational structure right; there are many other elements to attend to. Second, the 7-s framework emphasizes fit between all these elements everything from structure to skills needs to be connected together. Third, if managers change one element of the 7-s, the concept of fit suggests they are likely to have to change all the other elements as well in order to keep them all appropriately aligned to each other. Strategy are plans an organization formulates to reach identified goals, and a set of decisions and actions aimed at gaining a sustainable advantage over the competition Structure – is the key ingredient of organizing for success. But structure can only work if they are supported by formal and informal organizational system System – can be subdivided in two ways. First, systems tend to emphasis either control over inputs or control over output. The second is between direct and indirect control. Style – refers to the leadership style of top managers in an organization and how key managers behave to achieving the organization goals. Staff – is about the kinds of people in the organization and how they are developed. Skills – relates to staff. It raises not only staff skills but also issues to do with how these skills are embedded in and captured by the organization as a whole. Superordinate goals – refers to the overarching goals or purpose of the organization as a whole. Superordinate goals are placed at the center of the 7-s framework: all other elements should support these. Example MS are fully exercising the 7s model and coordinating at all levels to generate maximum output. Structure is well defined since it is old player in this industry so they have learnt a lot from their experience curve and now have developed an outstanding structure. In the initial phase MS got experience through hit and trial method and now have developed good strategies and system. MS also has got excellent skills and is full getting benefit of these skills. They are well known figures in clothing industry and have gained professional and productive staff. MS have shared values which are widely spread in its all 7s and are reflected by their strategic moves * Ansoff’s Matrix – Is a very useful tool and can be used in nearly every scenario. It neatly summarizes many of the strategic options facing organizations. Market penetration – existing markets and products This is a strategy by which a company seeks to increase the sales of its present products in its existing markets. Product development – existing markets and new product This strategy has the aim of increasing sales by developing products for a company’s existing market. Market development – existing products and new markets This strategy has the aim of increasing sales by repositioning present products to new markets Diversification – develop new products in new markets This could be related to what we do at the moment. Diversification is a high risk strategy as the business is unfamiliar with the product and the target market. Example We can see from the Ansoffs Matrix, MS’s lunch of Financial services products will have involved a diversification strategy. As MS did not already sells financial products, so new market and new product. Both capability and market consideration has driven MS into development of new markets and products. 4Ps * Price – The price of a product or service is the important influencers in the decision on whether to buy. Eg. Marks and Spencer vary in price. However most of the products seem to be fairly cheap affordable prices. This is good because the clothes are of good quality; however the pricing isn’t too expensive. * Promotion – represents all of the methods of communication that a marketer may use to provide information to different parties about the product. The promotion mix consists of four elements: advertising, sales promotion, public relations and personal selling. Eg. Marks and Spencer tend to promote ladies fashion mainly on Television and on their website. They also advertise on billboards etc. * Place – refers to providing the product at a place, which is convenient for consumers to access.eg. For MS all ladies fashion is placed on a certain floor in the store, so it is easily found and is easy to locate, and find particular product. * Product – Product covers both the usefulness and demand for an item in general and also any specific features and benefits. In general, when buying the fast fashion clothes, style and quality are the key requirements for customer. If it is to stand out from rivals products. It can be done by changing this brand name, quality, and packaging. Eg. MS offers many different clothing concepts for man, woman and children, and also sell accessary and cosmetic.

Sport and Identity Formation

Sport and Identity Formation Sport and Identity: Essay Proposal How Does Rugby Union Shape And Reflect Identity In Northern Ireland? Despite the increased interest and understanding of identity, the concept itself remains something of an enigma (Fearon, 1991, cited in Hooti Mahmoudi, 2013). The meaning of identity as we now use it, is not well captured by dictionary definitions. Our present idea of identity is a recent social construct, and a rather complicated one. Even though everyone knows how to use the word properly in everyday discourse, it proves quite difficult to give a short and adequate summary statement that captures the range of its present meanings (Gleason, 1983, pp. 910-930). A short definition by Hogg and Abrams (1988) state that identity is peoples concepts of who they are, of what sort of people they are, and how they relate to others (p.2), and when a set of people who hold a common social identification are categorised together they form a social group. These groups of collective identities can be constructed around many forms and circumstances, for example, nationality, race, gender, sexuali ty, religion and many more. Woodward (1997) adds to this by suggesting that Identity marks the ways in which we are the same as others à ¢Ã¢â€š ¬Ã‚ ¦ and the way in which we are different. Often identity is most clearly defined by difference (Woodward, 1997, pp. 1-2).   When analysing the definition, its clear that Hogg and Abrams as well as Woodward are only talking about people. Other authors (Elliott, 2007; Mead and Morris, 1934) suggest that objects and symbols can also be used to express and forge a sense of self. This further demonstrates the complexity of defining identity. Identity in the context of sport can unify and/or divide. It can show common ground or expose differences. Sport can be used as a tool to show how people see themselves and how others see them. It is a potential platform for the construction and display of identity (Maguire, Jarvie, Mansfield, Bradley, 2002). One example for the display of an identity through sport is national identity. If the concept of nations being an imagined community (Anderson, 2006) is accepted, then Bairner states that Sporting competition arguably provides the primary expression of imagined communities with the nation appearing more real in the domain of sport (Bairner, 2005, p. 105). It is around the subject of national identity that I will form my topic of research for the essay. I want to explore the ways in which Rugby Union helps to shape and reflect national identity in Northern Ireland, a county divided for many decades by two main ideologies. The first is the, mainly protestant, unionist ideology. P eople who follow this ideology believe that Northern Ireland, part of Great Britain, should continue some form of political union with Great Britain and thus, view themselves as British. The second, mainly catholic, nationalist ideology is opposed to such a union and favours a unified Ireland, and thus, view themselves as Irish'(Cronin,1999, p. 143-146). Then there are people who consider themselves as Northern Irish. They are either politically neutral or take on a mixture of beliefs from both sides of the community so I will have to consider this during the essay. I want to explore this looking solely at Rugby Union as it is unique and significant that the Irish national team compete as a united nation against Scotland, Wales and England and, as such, have a large nationalist following in Northern Ireland. In contrast, the Ulster Rugby Union side that also incorporates counties from both sides of the border has a large unionist following in Northern Ireland. The academic rationale for my choice of topic is that it is only in the last decade that a more heterogeneous approach to identity construction in this subject area generally has been acknowledged and followed (Hassan, 2002). There isnt a lot of research on how Rugby Union shapes and reflects identity in Northern Ireland but there are sections of research by other academics and authors which will be useful. The concepts of identity will allow me to explore this sectarian divide and understand how both sides of the community can use Rugby Union to display which side of the ideological line they stand on and/or if it can also be used as a tool to unite the conflicting sides of the community. The topic, with its deep historical and political complexity, will also allow me to further explain identity as a socio-logical concept that is ever changing, fluid and complicated. To do this I will use the Identity and Difference theory by Woodward (1997). The reason for this is that my topic will mainly focus on two main nationalities and ideologies. People with the same nationality and ideology share a sense of geographic space, beliefs, and history with other members of that community, whilst excluding those who do not belong. Difference is central to the shaping of many collective identities and is often used as an active form of social exclusion, particularly when political problems between groups occurs (Woodward, 1997). One could argue that for some people in Northern Ireland being Protestant, unionist or British can be defined as much by not being Catholic, nationalist, or Irish. Other forms of identity could also be explored in the final piece to further explain the topic. Looking at another form of identity could allow a better understanding or explanation of a range of things related to the topic, for example, social class to expand on the historical context. In terms of social interaction, the middle classes were more integrated than the working classes and the rise of the Irish middle class, in part a response to political developments in Northern Ireland, inevitably led to Catholics being socialised into rugby (Hassan, 2002). Other forms of identity include race, religion, sexuality, profession, age, gender and many more. With every form of identity that is explored, better understanding and a more in-depth knowledge can be attained. I will also have to read up on some relavant secondary research, particularly the books and studies of Cronin (1999), Woodward (1997) and Bairner (2005) in preparation for the final piece. References Anderson, B. O. R. (2006). Imagined communities: Reflections on the origin and spread of nationalism. New York: Verso Books. Bairner, A. (2005). Sport and the Irish: Histories, identities, issues. Dublin: University College Dublin Press. Cronin, M. G. (1999). Sport and nationalism in Ireland: Gaelic games, soccer and Irish identity since 1884. Dublin: Four Courts Press. Elliott, A. (2007). Concepts of the self. Cambridge: Polity Press. Gleason, P. (1983). Identifying identity: A semantic history. The Journal of American History, 69(4), 910. doi:10.2307/1901196 Harris, J., Parker, A. (Eds.). (2009). Sport and social identities. Basingstoke, UK: Palgrave Macmillan. Hassan, D. (2002). A people apart: Soccer, identity and Irish Nationalists in Northern Ireland. Soccer Society, 3(3), 65-83. doi:10.1080/714004886 Hogg, M. A., Abrams, D. (1988). Social identifications: A social psychology of intergroup relations and group processes. New York: Routledge. Hooti, N., Mahmoudi, Y. (2013). Identity Discordianism under the trepidation and duplicity of human essence: A trenchant investigation on Luigi Pirandellos war. Theory and Practice in Language Studies, 3(7), . doi:10.4304/tpls.3.7.1209-1213 Maguire, J. A., Jarvie, G., Mansfield, L., Bradley, J. (2002). Sport worlds: A sociological perspective. Champaign, IL: Human Kinetics Publishers. Mead, G. H. H., Morris, C. W. (1934). Mind, self, and society; from the standpoint of a social behaviorist (17th ed.). Chicago, IL: The University of Chicago press. Woodward, K. (1997). Identity and difference. Thousand Oaks, CA: Sage in association with the Open University.

Capital Budgeting Case Essay

In the two capital budgeting cases corporations (A and B) have different revenues values and expenses as well as variable depreciation expenses, tax rates and discount rates. The members of our team had to compute both corporate cases NVP, IRR, PI, Payback Period, DPP, and project a 5-year income statement and cash flow in a Microsoft Excel spreadsheet. The future cash flows of the project and discounts them into present value amounts using a discount rate that represents the project’s cost of capital and its risk is what’s needs to forecast the investment. Next, all of the asset’s future positive cash flows are reduced into one current value number. Subtracting this number from the original cash expense required for the investment provides the net present value (NPV) of the investment. Using the internal rate of return (IRR) and net present value (NPV) measurements to evaluate projects often results in the same findings. Relationship between Net Present Value and IRR Net present value of an investment is equal to the â€Å"present value of its annual free cash flow less the investments initial outlay† (Kewon 2013 pg 310). Whenever the NPV is greater or equal to zero we should accept the project, whenever the NPV is negative the project should be rejected. Internal rate of return answers the question of what â€Å"rate of return will the project earn† (Kewon 2013 pg 316). IRR is the â€Å"discount rate that equates the present value of the project’s free cash flows with the project’s initial cash outlay† (Kewon 2013 pg 316). The discount rate is the rate that is used within capital budgeting that allows for the net present value of cash flow within a project to equal zero. The higher the IRR the  more desirable the project is versus the lower the IRR the less desirable the project is. In consequence, the NPV method indirectly assumes that cash flows over the life of the project can be invested at the project’s required rate of return, whereas the use of the IRR method suggests that these cash flows could be invested at the IRR. The better statement is the one made by the NPV that the cash flows can be reinvested at the required rate of return because they can either be returned in the form of dividends to shareholders, who demand the required rate of return on their investments, or invested in a new investment project. (Keown, 2013). The NPV shows that Company B is worth more than Company A. After expenses, taxes and depreciation the company has a value that is better to acquire Corporation B because of a higher IRR of 16.94% and NPV of $40,252.02 than Corporation A whom has an IRR of 13.05% and a NPV of $20,979.41. Net Present Value Corporation A $20,979.41 Corporation B $40,252.02 However, with the NPV that Corporation B have it will be give the corporation, over 5 years, a current value cash return of about $40K above the 11% required rate of return. In other words, this plan will not only meet the 11% required rate, but it will give the company an additional $40. Internal Rate of Return When a project is reviewed with the hurdle rate in viewpoint, then the greater the IRR is above the hurdle rate, the greater the NVP, and on the contrary, the more the IRR is below the hurdle rate , the lower the NVP. When using the IRR, the decision rules are as follows: If IRR > hurdle rate, accept the project If IRR< hurdle rate, reject the project. In order for a project to be accepted, the IRR must be greater than or equal to the hurdle rate. If the company is deciding between projects, then the project with the highest IRR is the project to be accepted. As we look at the IRR for both corporations we see that Corporation B is higher than Corporation A and this is why we as a team choose Corporation B. Corporation A 13.05% Corporation B 16.94% Profitability Index, Payback Period and Discount Payback Period The Profitability Index (PI) is just a number and anything 1.0 or higher is confirmation for the project that is being evaluated. The PI is a type of ratio that gives the higher NVP per dollar on an investment. It is better used when you have more than one project comparing. When making decision making measures for the PI methods the best project should be the one that pays off the initial cost outlay. The PB is the less method used in doing a capital budgeting because it does not consider the time value of the money earned in the project. Looking at Corporation B is shows that it will take 3.31 years to payback the cash inflow to the original cash outflow or the cost of the project. So when making a decision on which corporation to use in PB it is best to take the project that pays off the initial cost outlay in less time. If we look at the PI and PB for Corporation A and Corporation B we will see that Corporation B is much better project than Corporation A. Profitability Index Payback Period Corporation A 1.08 Corporation B 1.16 Corporation A 3.64 yrs. Corporation B 3.31 yrs. The Discount Payback Period (DPP) does consider the time value of money. It is computed somewhat like the PB method and the only difference is that DPP method uses the discounted cash flow. As we look at the DPP for Corporation A and Corporation B we see that again Corporation B is less time to pay back the cash flow: Corporation A 4.6 yrs. References Keown, A. J., Martin, J. D., & Petty, J. W. (2013). Foundations of Finance, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781269882194/id/ch10lev2sec2 Keown, A. J., Martin, J. D., & Petty, J. W. (2013). Foundations of Finance, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781269882194/id/ch10lev2sec5