The House of Mango Street by Sandra Cisneros Essay Example for Free

The House of Mango Street by Sandra Cisneros Essay The House of Mango Street is a story written in vignettes, which shows how a girl grows up and how she is maturing. In this story there are some vignettes that specify when she is growing up and that show some of steps that take part as people grow up. The House of Mango Street is a coming of age story where Esperanza, the protagonist, is growing up as the story progresses. Esperanza is a girl that has is sort of poor but not completely. They have moved from place to place until they settled at a house in Mango Street when she was eight years old. There she starts to grow up and becoming more mature. In a vignette called hips she discovers she starts growing hips. Then she with her sister and friend start telling each other why women grow hips. This shows that Esperanza is starting to become a woman. This is because she is starting to grow hips and that is an important change and sign that a girl is indeed growing up. In addition, she is now aware that she is becoming a woman and is starting to develop. This shows that because she starts telling his two sisters and her friend about her growing hips. This is because she is interested and exited about the fact that she now starts to have hips. Furthermore, they start to discuss and argue about why women have hips. This shows that they as girls are growing up, but the things they argue about still show that they are not so mature but start maturing. This is because they still have childish beliefs about why they grow hips. Hips tells us how Esperanza is growing up and they start the maturing process. Esperanza as we know is a sort of poor person and she has no money to buy too many things. There is a vignette called chanclas were she starts to feel ashamed of her shoes that were old and ruined. This shows that she is starting to be aware of how she looks and if she looks fine or bad. This is because as she starts to mature and grow up she starts to develop more vanity. In addition, she starts to notice that boys are looking at her and that makes her try to be as beautiful as she can possibly be. This shows that as she matures, and as she starts to notice boys and vice versa she feels the urge of being attractive to them and to grab their attention. This is because she knows that to get married or to attract boys she has to be  beautiful enough for the boys. Furthermore, as the vignette develops it says that she in the urge of trying to look good, and starts to hide her shoes under her dress. This shows that she is aware that people are looking at her and makes her feel uneasy about her shoes. This is because she sees a boy looking at her from the other side and it sets her shame wild trying to hide the shoes. This vignette shows us how she starts to feel ashamed of her things and how much she cares about her appearance. The House of Mango Street is a story written in vignettes, which shows how a girl grows up and how she is maturing. The story shows us how Esperanza, the protagonist, changes from a girl to a woman. For me the story was a little confusing because of me being a boy and the story about a girl. For the conclusion the story was a coming of age story that tells us the side that we dont know about people like Esperanza and how they grow up.

America Must Drill for Oil in the Arctic National Wildlife Refuge Essay

America Must Drill for Oil in the Arctic National Wildlife Refuge Oil drilling in the Arctic National Wildlife Refuge is a very controversial topic. On one end you have the people who want to drill for oil to help out our economy, and on the other end there are the environmentalists and the Alaskan natives who do not want their land destroyed. Our economy needs help; oil prices keep rising, gas prices have reached an all time high, and America is depending too much on foreign trade. Drilling for oil in Alaska will solve these problems. There are ways of drilling without disturbing the environment and keeping the animals in their original habitat. The Arctic National Wildlife Refuge (ANWR) is a large piece of land in Alaska. It is an 18 million acre piece of land where the weather reaches only 4 degrees Celsius in the summer and below 20 degrees Celsius in the winters (Urstadt). There is never any sunlight, except for maybe a day the whole year. It is beautiful land that just happens to be on 5.6 billion to 16 billion barrels of oil; the United States is said to go through over 7 billion barrels of oil a year (Arctic drilling makes sense 1). These days everyone complains about the price of gas, and how it keeps going up. That is the problem; the solution would be drilling for oil in that beautiful land. To hear the advocates tell it, drilling for oil in a long off-limits part of Alaska is the solution for record gas and oil prices, increased dependence on oil imports and even the need for U.S. military involvement in the Middle East. (Arctic Drilling Makes Sense 1). By drilling for oil in ANWR, it will help out the economy of the United States greatly. There will be no need to debate the topic of how g... ...Urstadt). It is a secluded part of ANWR, which is why it is a good place to drill. While drilling for oil there are always going to be pipelines everywhere. But today, the oil companies elevate the pipelines in order to let the animals pass under them. This helps out with the environment and helps to keep the animals in their homes as well. Drilling for oil in Alaska will solve many problems that have occurred the last several years in America. Gas prices keep rising in America which is due to a lack of oil and if America keeps getting oil from foreign suppliers, prices will never go down. The United States is the world leader in energy use and gas for cars. This is why drilling for oil is a good idea and will help out with a lot of problems that America has. Drilling for oil in the Arctic National Wildlife Refuge is the answer to all America’s questions.

Raffles Hotel

International hospitality practice Raffles Hotel in Singapore Full Situational Audit of the Raffles Hotel and Develop a Strategic Place for the next 3 Years. Cover Page: Student Number, Module Code, Title, Module Tutor Table of Contents, List of Tables, Figures and Appendices Introduction Explaining the Purpose of the Report Brief Company Overview (10% of the assignment mark) 400 words External Audit: analysis of relevant macro-environmental (PESTE) and industry dynamics (Porter’s Five Forces), an assignment of competition and evaluation of Key Success Factors.The application David’s Factor Evaluation (EFE) matrix might assist your analytical process (30%) 1200 words Internal Audit: Analysis of the company’s strategic positioning in the marketplace and key target segments, an evaluation of the corporate portfolio and expansion strategies in relation to the firm’s centric approach and a comprehensive strengths-weaknesses analysis of current resources and co mpetences, value chain activities and value networks. The application David’s Internal Factor Evaluation (IFE) matrix might assist your analytical process (30%) 1200 wordsStrategic plan for the next three years: This should include an evaluation of strategic options (TOWS matrix), the development of a new sales target, SMART objectives, the development of a mix of suitable strategies and a monitoring, control and contingency plan. (30%) 1200 words List of references Company Overview Raffles Hotel is a colonial-style hotel in Singapore. It was established by two Armenian brothers from Persia—Martin and Tigran Sarkies—in 1887. In later years they were joined by younger brothers Aviet and Arshak and kinsman Martyrose Arathoon.With their innovative cuisine and extensive modernisations, the firm built the hotel into Singapore's best known icon. It was named afterStamford Raffles, the founder of modern Singapore, whose statue had been unveiled in 1887. The hotel is cu rrently managed byFairmont Raffles Hotels International and houses a tropical garden courtyard, museum, and Victorian-style theatre. Raffles Hotel has a shopping arcade housing boutique brands such as Louis Vuitton, Surrender, and Tiffany & Co.. The arcade houses most of the hotel's restaurants.It also has shops such as the custom tailor, CYC The Custom Shop,[9] which makes shirts for Singapore's first prime minister, Lee Kuan Yew, and the third and current prime minister, Lee Hsien Loong. The third floor of the arcade houses the Raffles Hotel Museum and Jubilee Hall. Accommodation The hotel has 103 suites: – 84 Courtyard and Palm Court Suites – 12 Personality Suites – 5 Grand Hotel Suites – 2 Presidential Suites Activities – 15 Restaurants and bars – Raffles Spa – Outdoor swimming pool – Raffles Hotel Shopping Arcade Jubilee Hall theatre – Raffles Hotel gardens – Gymnasium – Event spaces – Executive centre Business Services A team of 24-hour personal Raffles butlers endeavours to assist hotel guests in all matters of business and leisure throughout their stay. The Executive Centre is another haven where residents can work or relax at their wish. Designed as a study, it is fitted with personal computer workstations and printers, and stocked with a selection of international newspapers, business magazines as well as commercial/industrial trade directories.The perfect location for a business meeting, Raffles Singapore features seven function rooms for events of up to 350 guests. With a choice of rooms, attentive service and all the technology you would expect, we’ll make it happen – exactly the way you want it Facilities Outdoor Swimming Pool & Bar Luxuriate in an exclusive haven by the rooftop pool, set amidst the lush tropical surroundings. Raffles Hotel Shopping Arcade Raffles Hotel Shopping Arcade stands as an oasis of calm amidst the busy city and is an integra l part of the world-renowned Raffles Singapore.The shopping arcade offers an extraordinary experience to discerning shoppers both locally and from around the world. It houses over 35 international and regional fashion and designer stores, as well as the popular Raffles Shop with fascinating memorabilia and collectibles available for purchase. Jubilee Hall A charming, Victorian-style theatre playhouse seating 388 guests, Jubilee Hall is noted as a premier cultural venue for varied repertoires and ceremonies. Sir Charles – Flowers For The GentlemanWith a bloom for the gentleman to shower upon his lady and a posy for the lady to accord her gentleman, let the distinguished flowers from Sir Charles speak for you. From hand posies and hand bouquets to potted floras and lavish arrangements, Sir Charles has a delightful bloom for every joyous occasion. Gardens at Raffles Hotel Raffles Singapore is perfectly accompanied by the lush greenery and the landscaping which make up a quarter of the total land area of the Hotel.The gardens and courtyards at the hotel include the Palm Court, Palm Garden, Fern Court, The Lawn, Raffles Courtyard and Raffles Square. An iconic plant found in the gardens of Raffles Singapore is the Travellers Palm, which as tales would tell, has been known to save the lives of travellers in search of water with its fan-shaped foliage providing welcoming shade. The leaves are also said to be aligned on an East-West axis, thus pointing travellers in the right direction. Limousine ServiceArrive in style at the grand gravel driveway of Raffles Singapore with our chauffeured limousine service, or be whisked away to your next destination after your stay with us. Our classic Daimler or Bentley limousines promise to transport you to the glorious heydays of a bygone era, without which no Raffles experience is complete. A luxurious fleet of other modern limousines are also available. Family Outdoor Swimming Pool Luxuriate in an exclusive haven by the ro oftop pool, set amidst the lush tropical surroundings.Raffles Hotel Shopping Arcade Raffles Hotel Shopping Arcade stands as an oasis of calm amidst the busy city and is an integral part of the world-renowned Raffles Singapore. The shopping arcade offers an extraordinary experience to discerning shoppers both locally and from around the world. It houses over 35 international and regional fashion and designer stores, as well as the popular Raffles Shop with fascinating memorabilia and collectibles available for purchase. Resident HistorianExperience a tour with Raffles Singapore’s very own Resident Historian Leslie Danker who has been with the hotel for almost 40 years. 24-Hour Butler Service At Raffles Singapore, we want our hotel guests to feel the ultimate service from our hearts. Delivering a high level of discreet and attentive service is the role of the Raffles butler. We call that ‘service with a gentle breeze’. The butler team can also make arrangements for babysitting services, offer children’s amenities such as toys and games, should you require them.

art assignment Essay examples - 952 Words

1. List and describe three of the technological breakthroughs or discoveries that changed art during the Modern Era, 1800-1945. Indicate specific ways in which these changed the form and/or content, themes, purposes/functions of art, and the lives of artists. Photography Light bulbs Use of metal in construction There have been many inventions since the 19th century that has been incorporated in the artistic realm. Photography has created a new genre of art available to people. This invention allows people to see an image as it was meant to be which may have been something that could only be seen in the moment, like a fox and kits playing in the forest. Lights have affected almost every part of the average person’s everyday life and†¦show more content†¦During modern times, we can now afford to take pictures of whatever we would like so the content for photographs is now only limited to our own morals and what is available on the physical plane. This invention allowed many people to share images of the world that many people would not be able to see otherwise and enabled any person who is willing to try, a chance to become an artist. The availability of electricity and the invention of the first functioning light bulb in 1820 by Warren De La Rue (The History of the Light Bulb 1) changed the way art is seen and creates. Light can be the focus of the artwork or change the way the art is seen. The best example of light in artwork is photography. The addition of a light bulb to create a flash while taking pictures has allowed different environments for photography by allowing pictures to have a good light source in the front to counteract any negative lighting, like from the back or too little lighting to allow the film to develop properly. This allowed artists more freedom to take picture wherever they are inspired and in normally inadequate lighting. This also prevented the light from behind the subject from being too strong to create the subject as a shadow, thus allowing breathtaking photographs that would have not been able to be captured otherwise. In other ways, lights have been the focal point of art in mod ern The firstShow MoreRelatedAn Assignment : Fine Art1804 Words   |  8 PagesAssignment One: Fine Art What influenced these paintings? Would these same messages translate through time if the paintings swapped places in history? Fine art is more than just paint on canvas. Historical events, social, educational and physical experiences of the artist season their work and influence the way the artist transcribes messages to the viewer, influencing their ability to receive those messages. Two oil paintings containing the same subject matter can be incredibly similar and yetRead MoreARTS 125 Week 5 Assignment Art And Culture Paper858 Words   |  4 Pagesï » ¿ Art and Culture Liliana Gonzalez ART/125 May 11, 2015 Joseph Blomer University of Phoenix Abstract Art has evolved in ways only one can imagine, however; their imagination does not have to go far because all one has to do is turn on the computer and connect to the World Wide Web to get information on everything. Architecture, sculpture, and painting has been around for ages, then photography made its way on to the art scene in the 1820’s and has taken leaps and bounds to establishRead MoreART 108 Assignment 1 Essay915 Words   |  4 PagesAssignment 1 Answer the following questions and submit through the Assignments icon. 1. How does the word Renaissance reflect the changes in the world of art during the time period discussed in Chapter 12? The word Renaissance, the French word for â€Å"rebirth†, denotes a selfconscious revival of interest in ancient Greek and Roman texts and culture that is reflected in the work of most of the artists. 2. How does Nicola Pisano in the Pulpit, Pisa Baptistry show the influence of Roman style? The NicolaRead MoreWriting Assignment : Art By Cindy Sherman Essay914 Words   |  4 PagesWriting Assignment: Art Throughout the course of history art takes the form of an unspoken language, communicating the thoughts, feelings, and ideas of individuals. New Jersey native, Cindy Sherman, found the language of art after gradating high school when she attended State University of New York College at Buffalo. Sherman’s artistic identity submerged her freshman year in college when painting did not satiate her artistic thirst â€Å"†¦ there was nothing more to say [through painting]† (Cindy Sherman)Read MoreAssignment in English 21 Speech and Stage Arts2860 Words   |  12 Pagesenvironment are critical. The second step in the active process of listening is receiving. Hybels amp; Weaver (2007) define receiving as the process of taking in, acquiring, or accepting (p. 80). It is this step where we typically fall short in the art of communication. The Listening Process Model 1. THE HURIER MODEL The HURIER represent six interrelated listening processes: hearing, understanding, remembering, interpreting, evaluating, and responding. a. Hearing Hearing involves the accurateRead MoreArt Integration Reflection Paper1100 Words   |  5 Pageschild† I walked in to examine a variety of art supplies and a variety of students. That first day the class explored what is real â€Å"art’s integration†. Art’s integration to me had always meant that the school address art. I had thought that if the school were to simply add some type of art class it would count as integrating art into the school curriculum. However, I now know that art integration equally addresses the academia with the creative process and art forms. In the beginning of class we createdRead MoreArts Is An Institution Of Higher Education931 Words   |  4 Pagesthe center of all fine arts programming. Many of us are aware of the transformative power of Arts performances and exhibits. I ll call this arts enrichment. The Arts reach deeply into our unconscious minds and make an imprint beyond where the written or spoken word can go. The Arts open minds to pluralistic thinking and banish barriers between various groups within the human race without in-your-face politics or flag waving sentimentality. With subtlety of expression, the Arts elevate us to our bestRead MoreWhat is Art Integrating?984 Words   |  4 PagesWhat is Art Integration? First, let us begin by defining what exactly art integration is. According to the John F. Kennedy Center for the Performing Arts, art integration can be defined as â€Å"an approach to teaching in which students construct and demonstrate understanding through an art form. Students engage in a creative process which connects an art form and another subject area and meets evolving objectives in both† (Silverstein Layne, 2010). With this definition, we know that art integrationRead More Benin Art in Museums and Galleries Essay1408 Words   |  6 PagesThe display of Benin art in museum and galleries reflect the attitudes and perceptions of Europeans towards non-western artefacts, especially African. Thus as European attitudes change towards non-western art since the discovery of Benin art in 1897, Benin art has been revaluated and re-categorised. Initially there was a great deal of debate about Benin art and its display, as it did not equate with the perceptions then held about Africa. Until the British conquest of Benin in 1897, little wasRead MoreI Have Chose to Become a Multimedia Artist1147 Words   |  5 Pagestake as many art and design courses as you can. â€Å"Computer classes are also helpful, mainly classes that teach page layout programs or art and photography manipulating programs† (Fergusons 75). In college you will at least be required to have a bachelor’s degree in order to get the job. A bachelor’s degree of fine arts program at a four year college may include courses such as principles of design, art history, painting, mechanical drawing, sketching and constructing. Academy of Art University is

What Dramatic Techniques Does Shakespeare Use to Create a...

What Dramatic Techniques Does Shakespeare Use To Create A Sense That Macbeth Is Not In Control Of His Own Thoughts And Deeds? During the 16th century the amazing writer, William Shakespeare, wrote the genius play Macbeth. There are many different uses of dramatic techniques in his work and I will try to identify them now. Act 1 Scene 7 Question 1 In the first few lines of his soliloquy, Macbeth says If it were done when tis done, then twere well it were done quickly; I think what Macbeth meant by this, is that if the murder could be finished as soon as the deed was done, it would be good to have it finished quickly. Clearly, such actions do have many consequences and aftermath and the rest of his soliloquy makes it clear that Macbeth†¦show more content†¦Question 3 In lines 59-64, Lady Macbeth claims she would have dashd the brains out of a child she was breast-feeding rather than go back on such a promise, like what Macbeth was now doing. This is also stating that if she had a child and she had so sworn to kill the king, as Macbeth did, the she would easily rip her child away from her breast without a hesitation and perform the task in which she had set out to accomplish. Lady Macbeth maintains the view that it would be more wrong to break a promise that to commit a murder. Question 4 Throughout the majority of the scene, we see that Macbeth is the doubtful one whereas Lady Macbeth is the one trying to force Macbeth to swing over to her side of the argument. The scene works especially well dramatically because the audience can compare Macbeths behaviour when he is thinking on his own and that with his wife. It is clear that Macbeth has the potential to make the right decisions when he is not being affected by Lady Macbeth. However, this is not the case, as Macbeth was easily manipulated while putting up a feeble argument to not kill the king. Even though it was blatantly obvious in Macbeth’s soliloquy that he was not happy with the thought of killing Duncan, he may have been more involved with his kingly ambitions than he let on. So when LadyShow MoreRelatedMacbeth Essay1696 Words   |  7 Pages 6th March 2010 Macbeth Essay Shakespeare succeeds in making his audience understand and emphasise with a tyrant. He has many methods of executing this. For example, he makes Macbeth talk to the audience, explaining what he is feeling and what his true desires are. This is called a soliloquy; he uses many other techniques and I am going to clarify what they are. In the play Macbeth uses very dramatic language to emphasise his evil ways. ‘Whose horrid image doth unfixRead MoreWilliam Shakespeare s Macbeth 1925 Words   |  8 Pages‘Macbeth’ a Scottish play known as one of Shakespeare’s best plays was written in 1611 by William Shakespeare, during that time King James the 1st was the king of Scotland, the Jacobean times was a time where people had a fascination with witches and witchcraft, ‘Daemonolgie’ was a book written by King James the 1st himself, this was about ways to spot a witch, which intrigued people. Since ‘Macbeth’ has a Scottish theme Shakespeare may have written this play to please King James since there is referencesRead MoreThe Use of Language, Stagecraft and Structure to Illustrate the Demise of Lady Macbeth2484 Words   |  10 PagesLady Macbeth, it is crucial to compare various scenes beginning with Act 1 Scene 5 and ending with Act 5 Scene 1. It is going to examine, u sing language, stagecraft and structure, how in the beginning of the play Lady Macbeth is manipulative and dominant over Macbeth, but towards the end of the play, the roles have reversed and Lady Macbeth is needed less and less. Towards the closing scenes, Macbeth becomes totally independent in his actions and decisions, in stark contrast, Lady Macbeth becomesRead MoreThe Portrayal of Macbeth and Lady Macbeths Relationship in Shakespeares Macbeth2432 Words   |  10 PagesLady Macbeth is presented throughout the play as a character of domineering presence, troubled by the struggles she faces to fulfil her ambitions and those of her husband s. Her first appearance on stage occurs in the aftermath of the audience witnessing the Witches’ Prophecies, as well as seeing battles being won by Macbeth. Lady Macbeth is portrayed throughout the first Act as a woman with authority over her husband. Yet, as she becomes neglected by Macbeth, Shakespeare uses various techniquesRead Moresha kespeare influences16068 Words   |  65 Pagesï » ¿ RESEARCH TOPIC An Analytic Review Of Shakespearean Influence On Faulkner s Tragedy RESEARCH QUESTION How Shakespeare tragic patterns influenced on William Faulkner s writings? NAME: SYEDA AMBREEN FATIMA FATHER’S NAME: SYED HASAN AKHTER SEAT NO: 1315793 ENROLMENT NO: 2013/ENG/M.A(LIT)/15681 DATE OF SUBMISSION: 28TH NOV 2013 SUBMITTED TO: MISS SAMREEN

The Code Of Conduct Of Expressjet Airlines - 1366 Words

ExpressJet Investigation Since their first flight in 1979, ExpressJet has been a fully functioning regional airline that currently employs 7,500 people and averages 1,369 flights a day. They serve 182 airports across the United States and flew a total of 26 million passengers to their destinations in the year of 2015. With a total fleet of 284 Bombardier and Embraer Jet Aircraft, the airline flew 13 billion revenue passenger miles, also in the year 2015. In the opening to the code of conduct of ExpressJet Airlines, it is stated that their policy is â€Å"to adhere to the highest ethical standards of business conduct and to comply fully with all applicable laws and regulations† (ExpressJet, 2016). Listed above are all statements and facts included on the ExpressJet fact sheet found on their public website. All of the information provided looks imposing because of the large numbers and then a polished list of core values such as â€Å"Treating people with dignity and respect† and â€Å"Working smart with commitment to continuous self-improvement† follows at the end of the page. Numbers and promises listed on a screen can go a long way to an average passenger surfing the internet looking for a flight, but it is important to know if the quality and efficiency of an airline holds true to what is promised. Through research, comparison, and the analysis of its history, ExpressJet Airline’s promises will be put to the test. If the results show, the airline could be deemed efficient, safe,Show MoreRelatedSkywest Case Study5493 Words   |  22 PagesInc. (referred to in this document as SkyWest) and its response to all forces present in the airline industry. A nalytical tools used in this report are: * An analysis of the airline industry macro-environment * A Five-Forces model of the pressures in the airline industry * A study of the drivers of change and industry dynamics * Identification of SkyWest’s main rivals * The airline industry’s key success factors * A strategic group map of the industry * An analysisRead MoreSouthwest Airlines research paper4205 Words   |  17 Pagesï » ¿ Overview and Background. Southwest Airlines, since the beginning has struggle and fight to get in the airline business. Starting with Dallas, Texas. Southwest had to fight to stay at Love field airport, when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted, from the near downtown airport, instead of driving 15 miles for the new airport, pay for expensive parking andRead MoreAirline Industry Analysis4820 Words   |  20 PagesAnalysis of the Airline Industry Marketing Management Fall II December 8, 2003 Table of Contents EnvironmentÂ…Â…Â…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….. 3 DemandÂ…Â…Â…Â…Â…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….. 6 CompetitionÂ…Â…Â…Â…Â…Â…..Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….. 7 ProductÂ…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….. 9 PricingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 11 Placement/DistributionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…Â…. 14 PromotionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â… 16 ConclusionsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 17 References

Competitive Strategy MIT Sloan Management

Question: Describe about the Competitive Strategy for MIT Sloan Management. Answer: The main ideas: Strategy is crucial for modern day businesses. However, while setting the strategies for achieving a certain objective it is important to identify the difference between the strategic paths and the strategy itself. As opined by Grant (2016) strategy is a sketch of actions planned to accomplish a long-standing or an inclusive aim. Hence, it is important for the strategies to be effective. Here, in the given link a major issue relating the laying down of strategies has been discussed. As opined by Madsen (2016) while lying strategies, it is important for the strategy designers to identify four fundamental issues. These are: where does the organization is competing; what the uniqueness that the company is offering; what are the resources to utilize; and how to sustain the value of the brand. As mentioned by Grant (2016) it is important to identify the exact market segmentation for having successful strategy, as it will help to detect the demand and scope of supply. Moreover, the organiz ations need to provide something extra than its competitors which will attract the customers leaving the substitutes behind. Next, the resources (tangible or intangible) which will have to use is crucial to identify. Lastly, as described by Madsen (2016) the organization needs to set paths to create barriers to the competitors to enter in its selected market. a company needs to identify these four fundamental issues to set an effective strategy. A company based discussion: Now, if the business model of Amazon.com can be identified it can be noticed that the company is already following the above discussed four thumb rules. As opined by Bharadwaj et al. (2013) Amazon has strategically chosen the market segmentation. It has identified the retail and non-retail sector for operating. Moreover, they have targeted the upper middle class social groups who are busy with their business/Job, have no time to go the physical stores, and are comfortable with online shopping. As discussed by Bharadwaj et al. (2013) if they can categorize their target market for the non-retail sector more effectively it will help them to obtain better success level. Moreover, the company is providing lowest cost customer centric products, and as a retail store it is offering a huge range of products. Diversification has provided it a great extent of differentiation. On the other hand, Amazon.com is the patent holder of various technologies and it has an effective management team. In addition, the company has developed strong supply chain management (Amazon.com 2016). As discussed by Grant (2016) it has deep structured network which makes the products available at remote locations. However, the barriers to entry are powerful in this market. The company is operating with a huge capital, which will be hard for the new competitors to accumulate. However, as mentioned by Bharadwaj et al. (2013) Walmart being the largest company in this sector is hugely threatening Amazon. In addition, as opined by Grant (2016) Google is also being a threat to the company when it announced its aim to compete for head to head with Amazon's Web Services with their latest service offering, Google App Engine. Hence, it is important for Amazon to differentiate its services and product offerings from that of these companies and sustain the value of the brand to the customers. 2: Video 2 (Business Model Innovation): The main ideas: Innovation in the business model is fundamental for the enterprises to be successful in the future market. As mentioned by Massa and Tucci (2013) it is important for the companies to identify what will be the market demand in future or create it by themselves. However, unlike the popular idea, innovation does not involve trying something that is unique or resource consuming or severely technology based. To be innovative in the business operation the organizations need to identify the market segment, the offerings of the company, the value creating process and the source of profit. An innovative business model needs to change any two of these ideas. As discussed in this video link, an innovative business model needs to follow four simple but interrelated steps, these are: initiation, ideation, integration and implementation. In the first step, the organizations need to identify the target market, the offering, the USP and the revenue generation process. Then the management needs to fi nd the right model for the business by ideating or examining the existing patterns. Next in the integration stage, the companies need to review the potentiality of the model to be sustainable. Lastly, in the implementation stage, the companies need to make a pilot research and proceed according to the information gathered. However, as discussed by Amit and Zott (2012) it is important to collect the patronization from the management to make the innovation successful. In addition, it is crucial to implement one model at a time, communicating the change model and the need to it to the stakeholders and give it enough time to be effective. Finally, it is also important for the management to overcome the idea of being unique to be successful in innovation. A company based discussion: Here, the business model of Apple can be discussed. The company has successfully segmented the market and introduced customer-oriented product to the market. They are targeting the market according to the psychograph and providing suitable products. The company has always made innovation in the offerings and it changed the profit sources of the organization. As mentioned by Yin et al. (2014) they have made innovation, their USP, and have focused on the customer service to create value for the brand. However, in the recent time, they are also following the same strategy of product innovation and value creation. The management of the company has always supported the innovative ideas to be implemented. The management mainly, Steve Jobs had always communicated the necessity of innovation and encouraged the subordinates for it. Moreover, the company has always followed strategic time gap for every innovation; so that the market can be ready for its demand and the company can gain the desi red result (Apple 2016). However, it cannot be ignored that Apple has never introduced unique in the market, but they have identified the right market segmentation, time and process for the idea to be successful. The company now needs to keep the process going to be successful in future. References: Amazon.com. 2016. 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